New initiative whereby investors and entrepreneurs in Israel and California join together to combat California’s drought crisis.

By: Abigail Klein Leichman, www.israel21c.org

A capacity crowd of 170 business executives, investors and policymakers from Israel and California gathered on October 14 at Google’s Israeli headquarters in Tel Aviv for the official kick-off of the Israel-California Green-Tech Partnership, a new initiative to leverage Israeli and American know how in combating California’s drought crisis.

“Just over five years ago, Israel had fears of turning on the tap and no water coming out. In just a few years, Israel has innovated its way to becoming the world leader on water innovation,” says co-founder Ashleigh Talberth, CEO of the Israeli consulting firm @GreenTECH and previously active in clean-tech think tank Next Generation in the San Francisco Bay area and the US Green Building Council’s Northern California Chapter.

“California is in a serious water crisis, with projections for the drought to go from bad to worse,” she continues. “The time has come for Israel and California — the world’s leading hubs for startups and green-tech — to band together and do what they do best: innovate and trail-blaze forward, and lead the world by example.”

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