Barstool Sports founder Dave Portnoy slams staff and patrons over shocking antisemitic incident.

By World Israel News Staff

A Jewish businessman and social media influencer known for his popular sports bars was enraged by a sign reading “F– the Jews,” which was placed at a venue that he owns.

The sign was placed on a private booth at Barstool Sansom Street in Philadelphia on Saturday evening.

The patrons who apparently put up the sign featured it in numerous videos posted to their social media accounts.

In one video, a waitress is shown holding up the sign to the camera.

Dave Portnoy, whose company Barstool Sports operates numerous successful sports-focused nightclubs and bars and creates viral comedic videos, took to social media to express his frustration with the antisemitic incident.

“I’ve been shaking. I’ve been so… mad for the last two hours,” Portnoy said in a video he posted to his X account.

“I’m going to make it my life’s…mission to ruin” the people who placed the sign in his business, he said, adding that “I’m coming to your throat.”

Portnoy stressed that he was “on the trail” of those who had placed the sign and then posted a video update hours later that he had identified the culprits.

The entrepreneur said he fired members of the bar’s waitstaff, who apparently continued servicing the customers after they placed the sign, in violation of the venue’s policies.

“We are saddened, embarrassed, and frustrated by the deplorable actions of a customer and misguided staff acting outside the scope of their duties, which resulted in antisemitic hate speech last evening at our establishment,” Barstool Sansom Street wrote in an Instagram statement.

“Unfortunately, several employees ignored all of their training and the organization’s written policies regarding our zero tolerance policy for discrimination and hate. Instead, the employees complied with a customer’s request for a sign in connection with ordering bottle service.”

A Temple University student who is believed to be involved in the incident was suspended from the school, the university’s president wrote in an open letter.

“In the strongest terms possible, let me be clear: antisemitism is abhorrent,” Temple University president John Fry wrote. “It has no place at Temple and acts of hatred and discrimination against any person or persons are not tolerated at this university.”

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Barzel Media aims to counteract these boycotts against those who back the Jewish state.

By Shiryn Ghermezian, The Algemeiner

A new marketing agency based in Tel Aviv that launched on Wednesday was established to help forge new relationships between Jewish and Israeli brands and social media influencers who have faced fallout for supporting Israel following the deadly Oct. 7 terrorist attacks.

Many pro-Israel influencers lost international agency and brand sponsorships for voicing their support for the Jewish state and calling for the release of hundreds of hostages taken by Hamas terrorists during the Oct. 7 attacks in southern Israel.

Barzel Media aims to counteract these boycotts against those who back the Jewish state, connecting Israeli and Jewish-owned brands with pro-Israel content creators and influencers who share the same values and views on Israel.

The agency seeks to bridge the divide between pro-Israel brands and influencers and draws its name from the Hebrew word “barzel,” which means “iron.”

All of the brands that Barzel Media works with also donate a portion of their proceeds to charity.

“Creators should never have to choose between their careers and standing up for Israel,” said Barzel Media founder and CEO Brian Spivak.

“Volunteering at the Influencer Division of the Hostage Families Forum in Tel Aviv, I met with hundreds of content creators who saw deals canceled because of their outspoken support for the hostages and for Israel. Therefore, I decided to create Barzel Media to ensure that the brands and influencers putting themselves on the front-lines of social media to defend Israel will always have the support they need to prosper.”

Bianca Jade, an influencer who has hundreds of thousands of social media followers and works with Barzel Media, was fired from her television hosting job and lost a brand partnership for supporting Israel.

“As a creator who’s always stood for humanitarian, racial, and social justice causes, I felt the need to lend my influence for the victims of Oct. 7,” said Jade.

“And yet, despite breaking sales records for these brands, when I raised my voice for the hostages and hostage families, they immediately dropped me and I lost all my income. I’m so happy Brian founded this agency, and I know that with him I’ll have the freedom to express my values, as well as the ability to promote organizations who share those values, without fear.”

All pro-Israel brands and influencers are invited to reach out to the agency through its website.

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