The live chat has helped people slowly incorporate Jewish rituals and traditions into their lives.
By Shiryn Ghermezian, The Algemeiner
A live web service provided by Aish.com that allows users to speak directly with one of the Jewish organization’s leading rabbis has seen a 300 percent increase in usage since the Oct. 7 Hamas terrorist attacks in Israel.
More than 5,000 chat responses (over 225 per day) are received each month, according to Aish, which added in a press release that many of the chats turn into extended conversations, sometimes on WhatsApp, in which rabbis help unaffiliated or disconnected Jewish users reconnect with their Jewish identities and form bonds with other Jews.
The Jewish organization said it believes the increase in usage of its live web chat service is due to the global rise in antisemitism and a newfound curiosity about Israel following Oct. 7, as well as a “yearning for meaning and community in the face of life’s uncertainties, and a desire for deeper meaning and spirituality in the face of a fast-paced modern culture where spiritual needs have been put on a backburner for too long.”
“We’re hearing from so many Jews who feel profoundly disconnected, whether due to living in areas with little Jewish community or lack of affiliation growing up,” said Rabbi Tzvi Broker, who oversees Aish.com‘s Live Chat.
“The personal nature of these interactions, coupled with their anonymity, creates a safe space to ask questions and begin exploring. Having a live rabbi to connect and share with, has been a draw for many, and we’re seeing lives transformed as a result.”
Among their efforts, Broker and his team have helped people on the chat slowly incorporate Jewish rituals and traditions into their lives, and have connected them with peers through the organization’s new online community Aish+ so they can continue learning and engaging with other Jews.
“It’s amazing to witness lives being transformed in such profound ways,” said Broker. “Jews around the world are finding threads of connection to their heritage, and tapping into the depth and wisdom of our tradition to find meaning, community, and resilience in these challenging times.”
Bob Diener, the founder of hotels.com and the seed funder of Aish.com’s live chat, added in a statement: “The chat has been a powerful way for people to connect one-on-one with a spiritual leader and have their unique questions answered in a non-threatening and non-intimidating way. The chat’s rabbis are connecting so many people to their roots who otherwise don’t know where to go for guidance.”
“The chats have had a deep impact on many disconnected from the Jewish community,” said Aish CEO Rabbi Steven Burg. “Each of the people we connect with demonstrates a broad yearning to explore Jewish spirituality, peoplehood, and identity and that is why they have been turning to Aish for connection and guidance. We are happy to provide both while connecting them with local Jewish communities in their area, if there is one, to continue their journey.”