Israel News

SodaStream CEO buying into cannabis sector

Cannabis farming startup Seedo announced Tuesday that the CEO of the PepsiCo-owned water carbonation company will be joining its board.

By Tzally Greenberg, Calcalist

Daniel Birnbaum, the CEO of Israeli at-home water carbonation products company SodaStream International Ltd., has recently made two investments in cannabis companies.

On Tuesday, Israel-based startup Seedo (incorporated as Eroll Grow Tech Ltd.), a company developing a home cannabis farming device, announced Birnbaum will be joining its board of directors. In addition to joining the company’s board, Birnbaum will be investing NIS 2 million ($550,000) in the device maker, one person familiar with the matter told Calcalist on condition of anonymity.

Seedo, founded in 2013 and headquartered in Israeli port city Haifa, is traded over the counter in the U.S. with a market capitalization of $31.69 million. The company delivered its first batch of home growing devices to customers in February.

Last week, Birnbaum made a NIS 5 million ($1.38 million) investment in Israeli cannabis producer Cannbit Ltd. in exchange for a 5% stake in the company. Cannbit recently appointed cannabis research pioneer Raphael Mechoulam as chairman of its scientific advisory committee.

Share
Published by
Atara Beck
Tags: Cannabis SodaStream

Recent Posts

  • World News

US removes Syria from the state sponsors of terrorism list after 47 Years

Syria had been designated a state sponsor of terrorism since 1979, when Hafez Assad’s government…

2 hours ago
  • Source-WIN

US Treasury unveils ‘economic D-Day’ plan targeting Iran with sweeping sanctions

Those who continue economic ties after their deadlines could face economic isolation alongside Tehran.

3 hours ago
  • Israel News

Netanyahu says Iran tried to assassinate one of his sons

The military censor was surprised by Netanyahu’s disclosure because it had until now rejected attempts…

3 hours ago
  • Videos

WATCH: IDF arrests brother of 2022 Tel Aviv attacker over terror plot

IDF soldiers arrested Imam Hazem in Jenin, who planned to attack Israelis after his father…

4 hours ago
  • Analysis & Opinion

Palestinian terrorists try and repurpose their jihad – analysis

Why would a defeated terror organization that inflicted immense damage on its own people, its…

6 hours ago
  • Videos

WATCH: US Treasury Secretary announces start of ‘Operation Economic Outcast’

After the Trump administration promised to place crushing economic measures against the Iranian regime, Treasury…

6 hours ago