Renowned actress faces backlash from Israel haters over real estate ad

Although Paltrow did not repost the advertisement on her Instagram account, online activists circulated the campaign and criticized her involvement.

By Shula Rosen

Oscar-winning actress Gwyneth Paltrow has drawn criticism from anti-Israel activists after appearing in a promotional campaign for 51 Park, a luxury residential development in Herzliya.

Paltrow, who grew up in a Jewish-Christian family and has publicly announced her decision to embrace Jewish observance, was selected as the face of the project, which includes luxury residences in Israel.

The campaign prompted a wave of criticism on social media from anti-Israel activists, who objected to her involvement with the development.

“Gwyneth Paltrow promotes $10 million penthouses in Herzliya while Gaza burns and Lebanon bleeds,” one user wrote.

Another social media user referenced language Paltrow used when announcing her divorce from Coldplay frontman Chris Martin, writing that she was “consciously uncoupled from morality.”

A third critic wrote: “Something deeply unspeakably sinister about this thin, wealthy, white woman looking for any possible opportunity to collaborate with a state committing genocide across at least two states.”

Other critics focused on reports regarding what they described as a $10 million agreement connected to the advertising campaign.

Although Paltrow did not repost the advertisement on her Instagram account, online activists circulated the campaign and criticized her involvement. Some referred to the actress as the “Genocide Queen.”

The reaction reflects a broader pattern in which public figures associated with Israel have faced criticism online from anti-Israel activists.

At the same time, Paltrow received support from pro-Israel voices on social media. Ari Ackerman praised the actress and named her a “Monday Mensch” following her participation in the campaign.

The campaign generated sharply divided reactions online, with critics condemning the actress’s involvement while supporters welcomed her participation in a high-profile Israeli real estate project.