A counter-protestor holds the flag of Israel at an anti-Israel protest in Toronto (Shutterstock)
The Israeli government approved a new “Masa Diplomacy” program on Tuesday aimed at training young Jews from the Diaspora to become effective advocates for Israel amid rising global antisemitism and growing efforts to delegitimize the Jewish state.
The six-week program, created by the Prime Minister’s Office and the Foreign Ministry in partnership with Masa Israel, will provide participants with training in public diplomacy, media engagement, public speaking and countering anti-Israel disinformation. Around 70 participants will receive government-funded scholarships for the 2026–2027 academic year through a NIS 1 million investment.
Prime Minister Benjamin Netanyahu said Israel’s struggle is now fought “not only on the battlefield, but also on the front of international public diplomacy,” stressing that young Diaspora Jews have a vital role in defending Israel’s case abroad. The initiative follows a successful pilot program and is being expanded into a permanent effort to strengthen Israel’s global standing and deepen ties with Jewish communities worldwide.
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