Facebook removes option to target anti-Semites with tailored ads

Advertisers will no longer be able to specifically target anti-Semites with their content.

Facebook has disabled the ability for advertisers to target anti-Semitic interests on its platform following media inquiries that created controversy over the feature.

Before the feature was removed, Facebook advertisers were able to specifically target people interested in topics including “Jew haters,” “how to burn Jews,” and “history of why Jews ruin the world,” ProPublica reported last week.

“There are times where content surfaced on our platform violates our standards,” Rob Leathern, product management director at Facebook, told the outlet.

“In this case, we’ve removed the associated targeting fields in question. We know we have more work to do, so we’re also building new guardrails in our product and review processes to prevent other issues like this from happening in the future,” he said.

Following the controversy over Facebook’s anti-Semitic advertising features, the company’s founder Mark Zuckerberg posted photos Friday on his personal Facebook page showing his family celebrating Shabbat in their private Palo Alto home.

The post included photos of freshly baked challah bread, lit Shabbat candles and Zuckerberg holding his daughter, Max, while she drank from a silver Kiddush cup, which Zuckerberg wrote “has been in our family for almost 100 years.”

By: JNS.org

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