WATCH: Should Israel fight BDS with financial incentives?

Musical artists are often threatened by BDS activists not to perform in Israel.

Asked whether it would be a good idea to offer these entertainers financial incentives to do a show in Israel, Davidi Hermelin, president of the International Center for Public Diplomacy in Israel, suggests a different approach.

BDSDavidi HermelinIsraeli diplomacyPro-Israel activism